LOOKS GREAT
ON ANY DEVICE.
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Problem
Our mobile solution was a messenger that put no enfaces on chatting. My goal was to redesign the Pypestream mobile app to act as a tool for end users to receive customer service via messaging with as little friction as possible.
Mobile app V2 concept
Pypestreams customer service platform consisted of four core products. One of their core product was their Mobile app which acted as a chat portal for user to receive customer service from our company partners. This app also allowed for customers to exchange files as well as opt-in to receive special broadcast and deals via Streams. Below you can see you can see my process when brainstorming and creating the V2 concept of our mobile app.
In-house research
My product manager and I performed in-house usability test where we found core issues that needed to be solved. First, our app showcased a Pypes page that provided no initial value to the overall experience. Second, our Files page was cluttered confusing and separated from its source. Lastly, the Explore tab was empty featuring business no one cared about and required user action to show content.
Whiteboarding pain points and ideas
When whiteboarding for this project our goal was to reduce the number of environments within the app while focusing on messaging. In doing this, we decided to showcase messaging at the front stage and have everything else dictated by this.
Fixing app information hierarchy
The mission was to streamline the app as much as possible while updating the overall UI to reflect Pypestreams current design language. I chose to highlight the Chats page when first opening the app, reassuring user that Pypestream was indeed a messenger. I also decided to combine the Explore tab and Pypes tab reducing friction to connecting and chatting with Pypes.
Making the Pype page the center of attention
When tackling the Pype page, I chose to kill three birds with one stone, designing the Pype page to act as both their Chatroom and Files page. In doing this, I brought everything related to the businesses to one centralized place. Making interacting with companies on Pypestream a breeze.
